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Ganz has announced that the Webkinz Friends and Tail Towns Friends Applications will be shutting down on August 31st, 2014.
This closure will affect both the Facebook and iPad versions of the game. While the application was popular with Webkinz Insider members, the application never found a large audience on Facebook or through the App store. Due to the lack of audience the development team experienced limitations in their "ability to add new content and give the game the attention it deserved."
As of Today (July 29th, 2014), Webkinz Friends & Tail Town Friends will no longer allow new players to sign up to play via Facebook or the App store. All payments have also been suspended due to the pending shut down. Current players, however, will be able to play as much as they desire as the energy requirements will be removed from the game.
The prizes exclusive to Webkinz Friends will be added in due time to Webkinz World, to ensure that all members have the opportunity to enjoy them.